Bar Gusto

Taste Restaurant Group engaged us to execute the digital strategy and launch of their new restaurant, Bar Gusto. We walked them through our discovery process for fact-finding and initial research, and then produced a full strategy that included aesthetic, personality + tone of voice, content pillars, audiences + influencers, paid social, and of course a launch plan. From there we rolled into the execution phase, where we coordinated set-up of all social profiles and planning tools, provided grand opening coverage, and facilitated influencer takeovers and Instagram highlights. 

Through launch we were able to generate an engaged initial following of over 2k followers in the first month, pack out the grand opening, establish half a dozen influencer partnerships, create functional guidelines for staff and influencer takeovers, and develop a curated mix of social content on multiple platforms that elevated the already fantastic Bar Gusto brand.

 
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Our experience with Arcade has been positive in every way. They helped us create a clear strategy and then provided excellent follow-through each step of the way. The results were tangible. Their energy, talent and character made it enjoyable to partner with them in the past and compelling to do so again in the future.
— Carmen Hamm, Bar Gusto