Taste Restaurant Group engaged us to execute the digital strategy and launch of their new restaurant, Bar Gusto. We walked them through our discovery process for fact-finding and initial research, and then produced a full strategy that included aesthetic, personality + tone of voice, content pillars, audiences + influencers, paid social, and of course a launch plan. From there we rolled into the execution phase, where we coordinated set-up of all social profiles and planning tools, provided grand opening coverage, and facilitated influencer takeovers and Instagram highlights.
THROUGH THE EXECUTION OF OUR STRATEGY & LAUNCH PLAN, WE WERE ABLE TO GENERATE AN ENGAGED FOLLOWING OF OVER 2K INSTAGRAM FOLLOWERS WITHIN THE FIRST MONTH.
We also helped the restaurant pack out their grand opening, establish half a dozen influencer partnerships, create functional guidelines for staff and influencer takeovers, and develop a curated mix of social content on multiple platforms that elevated the already fantastic Bar Gusto brand.