BarCountry Dehydrated Cocktails
BarCountry’s dehydrated cocktails are your reward for chasing adventure. They come in your favourite classic cocktail forms and are made with 100% natural flavours. They are a great way to celebrate a long hike, a ski day on the slopes, or can also be an upgrade from the pack of warm beer on your annual camping trip. What started as a basement research project has evolved into a successful e-commerce business, and BarCountry is now expanding through large retailers (MEC, REI, etc.) across Canada and the US.
Recognizing that social media would play a key role in their business success, BarCountry came to us in the heat of expansion. We worked with them to produce engaging content that would increase brand strength and educate their end user, increase discoverability, and build community among their online customer base.
SINCE AUGUST 2017 WE’VE HAD THE OPPORTUNITY TO INTRODUCE INFLUENCER PARTNERSHIPS TO BARCOUNTRY’S DIGITAL STRATEGY, WE’VE PRODUCED OVER 300 PIECES OF ORIGINAL CONTENT, AND ACHIEVED APPROX. 70% FOLLOWER GROWTH ACROSS THEIR SOCIAL PLATFORMS.