BP Banister approached us to help guide a visual revolution in their company. After 16 years of business, they were ready for a modern look to coincide with their sought-after offerings. Since its birth the company has been focused on refining their craft and service. When we thought of the reputation that Bernie Pauls and his team had built, we knew we wanted to capture that trust and rapport in a visual mark. This led us to the BP signature, or stamp of approval. The new logo represents the excellence that the company stands for, and the worry-free experience their customers are constantly coming back for.
Once we completed the rebrand, our goal was to translate the brand into other contexts. With the 2018 Homestyles show coming up we worked on re-launching their website, assisting in the tradeshow build, and the takeaway deliverables for their customers.