ADS STRATEGY
Koala Eco came looking to translate their gorgeous content into ads both at home and in a new market.
The recipe was simple: Stunning photography and video content, UGC reviews and feature-driven copywriting. For this Australian-based company focused on sustainable cleaning products, we knew their stunning photos and the product itself had the stopping power to generate conversions both in Australian and in the U.S., a new market Koala Eco was eager to explore.
There’s nothing like the joy of a strong ROAS.
Averaging a monthly return on ad spend of 6x in the Australian market, you could say we were seeing sustainable results. Building and optimizing both Australian and US-based ad campaigns over a two year period, Koala Eco averaged 3-4x returns across Facebook, Instagram, Google and Pinterest while scaling budgets by a total of 800%. We played a long-term game, and as a result, Koala Eco cleaned up.