Saskatoon’s Makerspace contracted us to create a visual identity that would fit their vision and spark interest and involvement from the community. We delivered a logo system based around a typeface that we felt was a nice marriage between old sign lettering and modern simplicity.
WE WENT A STEP FURTHER BY INCORPORATING A POST-MODERN, RE-PURPOSED ART STYLE WHERE OLD PORTRAITS WERE “DIPPED” IN A SINGLE COAT OF BRIGHT PAINT.
This form of art worked perfectly with the selected logo type, and allowed for multiple colours, patterns and finishes. Once we had developed the logo system, we moved on to a creative photo shoot to be used for digital marketing, and social media efforts. The idea was to emphasize the re-purposed, dipped art style using old tools, electronics, and art pieces. The result was a catalogue of engaging and innovative images that could be used for everything from social media to digital marketing.