SOCIAL / ADS
New Classics is a sustainably driven e-retailer that merges social responsibility and environmental awareness through their offering of slow fashion brands.
The team wanted to find a way to connect their messaging and their brand promise with a specific audience they knew existed but struggled to isolate. Our team tested audiences and segments in search of these sustainable fashion enthusiasts, and saw the response we were looking for.
Months of research, testing and optimization allowed us to identify the engaged community that was looking for something like New Classics.
Armed with a small budget and powerful editorial imagery, through the course of our partnership, we managed to identify the engaged consumer we were looking for, and achieve an average return on ad spend of 4x, with best performing ad sets reaching returns as high as 18x ROAS.