Novo Esthetics Studio

When developing the identity for Novo Esthetics Studio, we opted to draw every letter form from scratch. We left some of the letters jagged and imperfect to suggest the organic nature of the business. The mark itself is an abstraction of an “N”, creating a nice diagonal “brush stroke” movement and artistic feel.

It is said that the sound of a waterfall is one of the most calming/soothing sounds to the human ear. So to us, it only made sense to find a way to visualize that sound—something that when you look at it, you can almost hear how tranquil it is. So we developed an additional brand element using ink-in-water that extends across the whole brand, from website to print materials to social media.

After we finalized the visual brand and website, we worked on developing a social media strategy and produced original content to tie it all together. Novo Esthetics Studio walked away with over 180 pieces of original, high quality content and a solid plan for how to achieve social media success.

 
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Working with Arcade on my company’s identity and website has been an absolute pleasure. Not only that, Arcade created original content for me to develop awareness about my brand, and showed me some incredibly valuable strategies to grow my following in ways I never would have thought up by myself. As a small business owner, it’s crucial that I choose partners that allow me to duplicate my efforts without taking me away from my day to day operations. Arcade made everything easy and I can hardly wait to work with them in the future as my business grows.
— Vicki Aitken, Novo Esthetics Studio