Novo Esthetics Studio
When developing the identity for Novo Esthetics Studio, we opted to draw every letter form from scratch. We left some of the letters jagged and imperfect to suggest the organic nature of the business. The mark itself is an abstraction of an “N”, creating a nice diagonal “brush stroke” movement and artistic feel.
It is said that the sound of a waterfall is one of the most calming/soothing sounds to the human ear. So to us, it only made sense to find a way to visualize that sound—something that when you look at it, you can almost hear how tranquil it is. So we developed an additional brand element using ink-in-water that extends across the whole brand, from website to print materials to social media.
After we finalized the visual brand and website, we worked on developing a social media strategy and produced original content to tie it all together. Novo Esthetics Studio walked away with over 180 pieces of original, high quality content and a solid plan for how to achieve social media success.