OutLash Beauty Boutique
OutLash Beauty Boutique is Calgary's premier destination for beauty services. With multiple locations and a growing team of specialists, they were looking for a partner to help them appeal to a growing millennial market and to help them take their social media presence to the next level. We developed a full strategy to flesh out their aesthetic, personality, and content pillars, as well as campaign ideas and influencer engagement strategy. Through implementation we executed editorial shoots and monthly styled photography, developed insta-stories and take-over guidelines for staff and influencers, and most recently launched a new website.
WE LED THE WAY IN FACILITATING A WEEKLY “SELF-CARE SATURDAY” INFLUENCER CAMPAIGN, PARTNERING WITH 15 CALGARY-BASED BEAUTY INFLUENCERS TO REACH A NEW AUDIENCE OF OVER 150,000 ENGAGED BEAUTY ENTHUSIASTS.
Thanks to Outlash’s mix of original photography, humorous memes, influencer takeovers, regular giveaways, and user generated content, they are positioned as one of Calgary’s must-visit beauty boutiques.