Outlash Beauty Boutique
OutLash Beauty Boutique is Calgary's premier destination for beauty services. With multiple locations and a growing team of specialists, they were looking for a partner to help them appeal to a growing millennial market and to help them take their social media presence to the next level. We began with a full strategy to flesh out their aesthetic, language and brand personality, content pillars, as well as campaign ideas and influencer engagement strategy.
As we began to implement that strategy and escalate their brand presence online, we were able to guide them successfully with monthly original styled photography, set up branded highlights on Instagram, engage local influencers in a weekly Self-Care Saturday campaign, and most recently, launch a brand new website.