Petits Vilains

Petits Vilains is an elevated and modern take on kids clothing, using timeless silhouettes for everyday wear. They were referred to us to build their presence online, translate their beautiful product into tasteful advertising, and ultimately convert sales online.

Since they were starting from scratch, we did significant research to discover and develop audiences while targeting strategic neighbourhoods in key cities around Canada and the United States. We also set up retargeting campaigns (keeping avg. cost per conversion under $5), and built seasonal conversion campaigns that started at 3x ROI, and then consistently improved upwards of 14x ROI. Not only did this strategy help the brand bring in sales, but also helped them expand their reach and overall following on Instagram.