STRATEGY / SOCIAL / EMAIL / AR
When the creative spirit meets
a strategy for growth: Rachel Saunders sought a team to elevate marketing efforts while she focused on making space to create.
As they say, you can’t pour from an empty cup, even if it’s made by Rachel Saunders Ceramics (RSC).
With a value for simplicity, alignment to nature and natural rhythms, our team came alongside Rachel’s to take the reins on email marketing, allowing her team to do what they do best: form meaningful vessels and objects, share recipes, and stay in their flow state.
Fresh design templates accompanied by poetic copy captured the essence of each product launch and drop.
Beyond delivering strategic support, templates, and campaign copy, we nurtured their email sequences to see the RSC email program grow more than 10% month-over-month. Consistently, we saw well above average open rates (+35%) and clickthrough rates (avg. 21%) with launches selling out in less than an hour.