Arcade is a digital-forward creative agency offering identity, brand & content strategy, advertising, and social media marketing.

We've curated our team with the same intention and attention to detail that we apply to every client partnership. Each individual on our roster brings a unique portfolio of talent and experience that contributes directly to the high calibre service that we deliver daily.


Mike Payne

Partner, Client Services

Mike is an accomplished brand strategist and natural people-person. He has always sought after opportunities to make social and economic impact, and this career focus has naturally led him into the realm of art and consumer experience. Now leading client services at Arcade, Mike is also an active public speaker with numerous engagements under his belt including TEDx, Next Big Thing, Startup Canada, and other keynotes.


Mitzi Payne

Partner, Marketing & Digital

Mitzi’s obsession with digital storytelling started early. Armed with a journalism degree, she cut her teeth at Vancouver-based luxury lifestyle publications, managed a community of die-hard Indie Rock fans, and covered a U.S. presidential election. She narrowed her focus to social media in 2016, and has been staring at her phone with intention ever since. As leader of all social and digital at Arcade she serves clients all across the country and can speak algorithm in her sleep.


Taylor Pfeifer

Partner, UX & Creative

Taylor leads creative at Arcade, and has always been captivated by the world of art and how it relates to human behaviour. Taylor studied at the Art Institute of Orange County and brings diverse experience in graphic design, user experience, and corporate branding. Taylor has produced numerous award-winning projects and is well-known for his ability to integrate hand-drawn elements into digital brand environments.


Ryan Mack

Creative Director

Ryan studied entrepreneurship and marketing at the Edwards School of Business, and spent several years working in digital marketing and large-format printing. In these roles, he actively assisted businesses across Canada in executing their marketing and operational goals. Today, he’s the first point of contact for new business at the Saskatoon office and is leading client services for all ongoing client work in Saskatchewan.


Sophie Hart

Marketing & Digital

Hailing from Brisbane, Australia, Sophie is Arcade’s go-to content marketer and all-around social media guru. With over four years of experience at some of Australia's top-tiered marketing agencies, Sophie has done everything from managing PR campaigns to social media advertising and crafting compelling marketing strategies. She’s now tasked with leading all of Arcade’s social media clients and identifying the next big social media trends.


Drew Simonar

UX & Creative

Drew’s design experience includes notable award-winning projects, and he is now charged with leading Arcade’s digital design. His body of work includes branding, styling, print marketing, web development and digital asset creation. Drew's travels and time in the aisles of IKEA have developed his clean, minimal and functional style. True to Scandinavian form, he creates content that satisfies both business and creative goals.