Venn Coffee Roasters
We worked with Venn Coffee Roasters to develop an identity that would inform the experience they wanted their customers to have. The mark itself is meant to resemble a venn diagram, while forming the shape of a tree. The word “Venn” is Nordic for “friend”, and we chose triangles instead of circles as they are stronger and have more movement.
The colours are a nod to their prairie roots, adventurous spirit, and comforting “stay awhile” experience that the cafe exudes.