Venn Coffee Roasters

We worked with Venn Coffee Roasters to develop an identity that would inform the experience they wanted their customers to have. The mark itself is meant to resemble a venn diagram, while forming the shape of a tree. The word “Venn” is Nordic for “friend”, and we chose triangles instead of circles as they are stronger and have more movement.

The colours are a nod to their prairie roots, adventurous spirit, and comforting “stay awhile” experience that the cafe exudes.

 
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Like most things, it’s probably hard to speak on design unless you do it for a living. We came to Arcade with only a handful of garbled ideas and they quickly separated the signal from the noise, hitting it out of the park for us. They also happen to be genuinely great people!
— Chad Lawrence, Venn Coffee Roasters